I only started using the social media Imagery site called “Pinterest” about six months ago. I have not fully immersed myself in it and really participated regularly, but yesterday I was looking on a site and saw a bag I liked and “pinned” it to one of my boards. Then some time later I was still thinking about Pinterest and thought, “Wow, It really is similar to a certain kind of art therapy, how fascinating! I’ve got to blog about this discovery!”
To begin with, here is Wikipedia’s description of the definition and origins of Pinterest. I usually attempt to find other sites to cite on my blog but once in a while I find Wikipedia is best at doing the descrtiption and especially history and origin of some kind of phenomenon… I was surprised to find that in its beginnings the originator was interested in keeping it very “closed” and private and even wanted to talk and meet with its users. That strikes me as really a nice way to start a social media site, and I was quite surprised as right now, June 2013, is about 3.5 years since the development began.
“Pinterest is similar to earlier social image bookmarking systems based on the same principle, such as David Galbraith’s 2005 project Wists. It allows users to save images and categorize them on different boards. They can follow other users’ boards if they have similar tastes. Popular categories are travel, cars, food, film, humor, home design, sports, fashion, and art.
Development of Pinterest began in December 2009, and the site launched as a closed beta in March 2010. The site proceeded to operate in invitation-only open beta.
Silbermann said he personally wrote to the site’s first 5,000 users offering his personal phone number and even meeting with some of its users.
Nine months after launch the website had 10,000 users. Silbermann and a few programmers operated the site out of a small apartment until the summer of 2011.
Early in 2010, the company’s investors and co-founder Ben Silbermann tried to interest a New York-based magazine publishing company in buying Pinterest. The publisher declined to meet with the founders.
The launch of an iPhone app in early March 2011 brought in a more than expected number of downloads.”
For those of you interested in the future of Pinterest and where it may be going with marketing and trying to get more traffic and interest businesses in it, I found a good link:
The State of Pinterest: What Content Marketers Need to Know Now
I was actually just trying to find out how many users there are currently. As of mid may there were 11.7 million Pinterest users, which was behind of course Facebook, Twitter and LinkedIn, the other big social media sites. The surprise data reported was that people were giving Pinterest and Facebook the same amount of their time when on the sites! Here is that interesting report on this data:
Ok. Moving on now that I’ve explained a lot about it the most common types of investigation of Pinterest, that is, looking it as a social media site and phenomenon and also slightly related to a lot of shopping/fashion social media type sites where people post items of things that consumers can actually buy, as Pinterest is a cross between a kind of personality identity statement and a kind of gathering of consumer generated images, which is probably where they are going in terms of the Pinterest people looking to the future in marketing and development.
My discovery when I was musing about it had to do with the concept of simply “picking out images of anything that you like” which also translates to, in my words: “express yourself in images more than words, by looking at all there is in the known universe and finding what you love to do, look at, want to do in the future, have already done, or images that express an important aspect of who you are, including mostly images of things that are generated by others, either some photographer who put this image on the internet, or some piece of art work by someone else that you like, or your own image of something personal to your life, including, of course, your own art work…” On my own Pinterest, I have not really paid so much attention to what I do and how much I pin as I do not do it often enough, though, just as with Facebook and LinkedIn, and perhaps Twitter. I expect to follow the same pattern of checking out the site and going on the site not too often, going through periods of more interest, and forgetting about it, until the magic moment when I suddenly really “get into” it and start “using” it not just more often but to its fuller capacity and participating in it more than the average user. With Facebook, it meant starting my own Public Artist Page about my Artist career, a few years ago, and just last year, with my launching of my Tribeca Healing Arts Website, I launched my Public Art Therapy page. Along with this, I was visiting Facebook a lot more frequently and joined some art therapy related groups, most recently the “Visual Art Circle” which I will discuss in another post. With LinkedIn it involved posting more, connecting more, and joining about 50 groups, both Artist and Art Therapy related.
So probably like a lot of other people who blog, have a website and Public Facebook pages and participate in LInkedIn and are into social media, Pinterest is sort of an after thought, and given that all this Social Media stuff, whether personal or mostly professional, including blogging, takes up a lot of time, Pinterest was lowest on my time factor and still is.
As I defined Pinterest above, it is based on a very simple principle that is connected to art therapy, which is that people enjoy images and their non verbal power of communicating about themselves and the world, and that images have a lot of power, and that images are enjoyable; nvesting in expressing oneself through imagery is very healing and, here is a very important part of it — it is a great way to connect with other people and sometimes preferable to communicating just non-verbally!
Most non art therapist do not know that, among the principles of the healing power of art therapy is the idea that just looking at and sorting images as well as picking out images you like is therapeutic and a part of the art therapy process or even can be The Art therapy process which you choose to use to make contact with and engage with patients. With some client populations, certain individuals and also at certain points in the art therapy process, the therapist will use this style of intervention, which may involve showing an individual or groups a few boxes or container or files of “images”, often divided into categories, such as, art by interesting artists, images from nature and landscapes, images of people in various settings and from different ethnicities and cultures, and other such groups of images. The form can be through images the art therapist “pre cut” before the session or group. With the internet now available, the images can be from various magazines or from different websites on the internet, in which case, the art therapist prints out different images to fill these types of categories. In this case where the art therapist did this, what we call “prep work”, the art therapy intervention that is similar to the Pinterest process would be, “Look through these images, maybe pick categories that are appealing to you, look through and pick out images you like, or just images that intrigue you, and this can include images you don’t like or images that disturb you.” (By the way, this last part just made me think of adding a category to my personal Pinterest called “Ugly Images” which would be images I find disgusting, ugly, repelling, gross, unappealing…) Only that last idea does not seem to be what Pinterest aims at.
Usually most users approach Pinterest as a way to express their individual identity through images they love, like, are interested in, and positive about. I don’t imagine most users think to post images of things they find negative and disgusting, but in art therapy, actually, the “Ugly” image or art work can often yield a lot more discovery and information about the Self than what we are pulled towards. Whenever someone makes something they really don’t like, I take extra time to investigate with them its power and what it means to the person and why they hate it so much. In fact the “Ugly Art: Make something with colors you hate and try to make it as ugly and unappealing to you as possible” is a directive I am interested in trying out with people. (yet another post topic).
Anyway, Pinterest involves having “Boards” which are like bulletin boards that you “virtually” take a push pin and stick images on, but you have an unlimited number of these boards and can use suggested categories or invent your own categories. Until I wrote this post, my boards were in this order called:
“My Style, Favorite Spaces and Places, Stuff, Books Worth Reading, People I Admire, Cool Stuff, Bunnies, Art and Artists I Love”. You can have as many boards and thus categories as you want, I think! I have about 118 pins. I have now gone back on Pinterest and added the boards “My Art Work” and “My Past Artwork” and rearranged the order of the boards…
The reason I cited that info about my participation in Pinterest is that I did not think much about what boards I made up and wasn’t really invested in thinking of my own Pinterest as being an expression of where I find the most meaning in life. If I had approached it that way instead of casually, it would be the way it is now…This is to show that I approached this like other social media, attitude being “Looks interesting, why is everyone so into this, I will try it out but I don’t really have time to do it really, its not super important or meaningful, so I will just jump in without giving it a lot of time and energy”, then building up to, “Wow, I didn’t realize all the potential in this social media site, I’m going to give it more time and energy and shape it more to be useful to me and/or an expression of who I am.”
And so, I am going to try to invest a little more time and interest in my Pinterest, as I have not fully explored the potential of this particular social media. What makes Pinterest social, and thus a bit like a very large art therapy group, is that like with other social media, you can “follow” people whose images you like. Also, you can find “pins” (images to pin) which you like and decide to “repin” them from some other person you randomly found on Pinterest by looking up a particular subject. Also of interest about Pinterest, is that you can find images on other sites and often now have the option of clicking on the Pinterest logo to “pin” anything on the internet to your personal boards. You can find a lot of cool images on Pinterest itself by searching for a subject you like. Also, I receive weekly emails from Pinterest with suggestions of boards and pins to investigate. So the social part is “sharing” images with people and also “liking” them, similar to liking on Facebook.
I find the name “Pinterest” is itself interesting and inviting. The idea of a “virtual” online kind of bulletin board or group of boards that are unlimited in size for “pinning” images on is cool in the way that people sometimes find ways the virtual world can imitate the real world. If I had the time and space I would love to get pushpins and pin cool images on a bunch of boards, but it would of course not allow for unlimited images or the amount of sharing that takes place on Pinterest.
In fact, I actually do have a kind of “Board”, my Inspiration Wall in my new studio. I had one in my old studio too. I put up postcards of art by artists that I admire as well as some of my own images, and my new studio’s Inspiration Wall is actually on two little walls and for the first time includes an image I made with an artist friend,another form of art therapy, combining the studio visit with another artist with making art together…
I have not fully explored all the possibilities and scope of Pinterest yet, but I really do enjoy the connection with art therapy and the healing power of looking at images you like and feeling inspired or comforted or excited by them!